Franchisee Code of Conduct

When Dealing with Young Players and Parents

Forward

When drawing up this code of conduct I was really aware of a few things, it goes deeper than safety it’s about seeing these young players come and having an awareness of how they are what type of day they had at school? How their mums and dads are? How their siblings are? It’s about knowing the players on an individual level and the parents, I have been there for a number of families who have gone through the loss of a parent and together we have tried to help through the grieving process, it’s all about connecting and helping,

at DM elite coaching our coaches should have high professional standards but also show you humility and understanding it’s what sets us apart.

Darren Murray

Founder and head coach

DM elite coaching

 1.⁠ ⁠Safeguarding and Welfare

  • Always prioritize the safety, well-being, and holistic development of every child.

  • Report any concerns or suspicions of abuse or neglect to the appropriate safeguarding officer immediately.

  • Never be alone with a child in a private or unobservable setting.

 2.⁠ ⁠Professional Boundaries

  • Maintain clear, professional boundaries at all times.

  • Avoid any inappropriate physical contact, language, or behavior.

  • Use only official DM Elite communication channels to interact with young players and parents—no personal texting or social media messaging.

 3.⁠ ⁠Communication with Parents

  • Communicate clearly, respectfully, and promptly with parents.

  • Provide regular updates on player progress, session plans, and upcoming events.

  • Be transparent about all coaching methods, expectations, and any changes to schedules or fees.

 4.⁠ ⁠Coaching Standards

  • Deliver high-quality coaching in line with DM Elite’s curriculum and philosophy.

  • Create a positive, inclusive, and development-focused environment for all players.

  • Treat every child fairly and without favoritism or discrimination.

 5.⁠ ⁠Role Modeling and Leadership

  • Be a role model in attitude, language, and behavior.

  • Promote respect, teamwork, discipline, and sportsmanship.

  • Lead by example in upholding DM Elite’s values on and off the field.

 6.⁠ ⁠Feedback and Behavior Management

  • Use constructive and age-appropriate feedback.

  • Never shout at, humiliate, or single out a child inappropriately.

  • Address behavioral issues calmly, involving parents if necessary and following DM Elite’s behavior policy.

 7.⁠ ⁠Confidentiality and Data Protection

  • Respect the privacy of players and families.

  • Do not share personal information, photos, or videos without written consent.

  • Ensure all records are securely stored and handled according to DM Elite’s data protection policy.

 8.⁠ ⁠Appearance and Presentation

  • Wear the official DM Elite uniform and present yourself professionally at all times.

  • Ensure training equipment is safe, clean, and well-maintained.

 9.⁠ ⁠Conflict Resolution

  • Handle disputes calmly, respectfully, and in line with DM Elite’s internal procedures.

  • Encourage open dialogue with parents to resolve concerns quickly and constructively.

10.⁠ ⁠Commitment to Continuous Improvement

  • Engage in ongoing training and professional development.

  • Stay updated on best practices in coaching, safeguarding, and youth engagement.